The vinyl-cut sticker applications were designed to inform the customer and guests in the shop about who the company is, what they are trying to do, where the profits go and what they are about.
They act as way-showing, before you go into the shop and then informative once you enter the space; providing branding and adding interest to the plain walls. From the feedback and information we received form market research - customers thought the space was small enough to locate exactly what they needed, and items were easy to find. therefore we decided not to have too much signage and way-showing inside the shop iteself.
We also mocked up our new logo on the outside wall to inform the customers they can park here, and they're in the right place. Lastly, the mission statement is so important to the company, so this could go up on the wall behind the counter. To present the vinyl stickers we built a two-sided wall to demonstrate how the applications would work on the walls and windows.
The vinyl stickers are appropriate for the company, as they are affordable to cut (by us students at Massey, as we have access to the equipment), they are easy to apply to the wall and leave virtually no residue when taken down. We feel this is perfect for the main building that Earthlink Inc rents, so the landlord should have no issues.
These are the front and inside faces of the pamphlets. One is for the potential businesses that can support, one is aimed at informing the customers and visitors about the recycle shop and apparel, and one is targeted at potential clients with their supported employment services.
Our final poster print at A1 on thin 'paste-up' quality paper. This is one of three, but we used it as an example to show the idea. The Image is supposed to portray a snapshot of the company/shop while the clever, humorously light-hearted copy generates interest in the viewer. The views eye is then lead down to the logo in the lower right corner and then to the address of the shop.
Photo's of the final copy of our dossier.
Photo's of the branded folder (with vinyl cut logo and symbol on the front)
with our dossier, printed pamphlet mockups, visual fact/feedback sheet, printed social media templates and finally a branded USB with all of the template files, font files, poster and leaflet files saved onto it.
