Thursday, 22 October 2015

Process and Development






Logo iterations and refinement. Avenir Font.



Final logo with two green colours.
The brighter more blue-green was intended to brighten the logo and add a youthful, fresh look to the branding. It is much brighter than the previous colour of the logo, and less brown/yellow.



Imagery, illustrations and
Rowena's illustrations







Early stages of brochure









Leaflet with Georges photo's to tie in symbols and photography together,
on all deliverables/touch-points.
The poster design was also transferred to the leaflet for the front cover, and there were three leaflets targeted at businesses, customers and clients.

Front and Back of each of the three pamphlets.



Early stages of the poster



Poster concept





New poster concepts and playing with colour and negative space.
Adding clever, humorous text over an image taken at Earthlink.









Variations of the poster and text for different area's of the business (shop, horticulture and business)





Social media template guide.







No comments:

Post a Comment