Sound recording of what was said by Jen, Meg, Trish and Shirley.
Don't talk about what they are/reiterate.
Stop and have a look. Coffee to stop and break industrial area. Logo has greenery and leaf like forms plus shades of green similar to existing,
They like the logo (sculptures)
Working at setting up Pop up shop in hutt valley CBD
Need visual map of how it benefits the company. Suggestions and what they're doing, crossover.
Our pamphlets relate to the elderly and the audience that prefers to take something home with them, and we would like to expand, rather than change the target audience.. Through social media and online resources we can attract younger audiences such as gen x and y??
Create a visual map and link what each relates to the benefit.
Make it clear what we aim to do, what's recyclable, how we will do it.. Meet the social media employee. Start initiating progress and really focus on what important. Communication between slides and talking. Show how templates would work.. Even though we didn't have time to mock up. Clarify what kickstarter and pledge me are so that others can understand how this will benefit the company.
The logo needs to be approachable, friendly and vibrant, but needs to showcase the sub-brands too. Change apparel to clothing
Say where the materials will come from and how the process will go.
Reusable resources, materials and processes which we will teach and transpire.
We were being realistic and didn't want to design something too far fetched for earthlink as we believe this does not say who they are.
Earthlink is humble and small an we want to merge the honest recycle nature rather than a flashy show off logo or pamphlets.
We should have proposed "we would like to, we aim to, we may..." Our desire would be rather than we will, are, it will.
We also needed to suggest they have the vests and Fluro jackets already with the logo on it, we would like to add a saying to strike conversation with public.
Don't make assumptions
How we will be future proofing with our templates and the training and teaching the staff.
Barrier: getting people to do talking for you. Ethics issue with personal video sharing (but a lot will volunteer and offer their story but some won't)
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