Sunday, 16 August 2015

Demographic Exploration


1 comment:

  1. Timewise, this needs to fit in here. I don't think one can insert a post into when it should have gone in, as opposed to when they remembered to put it in....So, I found some notes I made earlier about demographics and I'll squeeze them in here, if that's ok.

    Earthlink Demographic: Transport is an issue due to location. 18-60 40-50-60 is seen as old, but they are the aunties and grandparents who are likely to be financially comfortable and have a clue about recycling/repurposing. (I’m keen to volunteer at Earthlink Kids stall at Brooklyn market to gauge public reaction. Survey??) How to target it better?
    (Clothing)
    MUMS
    Mothers’ groups
    Plunket PIN groups
    Mothers Network http://www.mothersnetwork.org.nz,
    Birthright
    Maternity wards (re: Plunket gift bag)
    Early Childhood centres (some have uniforms)

    ADVENTUROUS SOCIALLY MINDED RELATIVES
    Supporting a social cause whilst buying quality

    How popular is online shopping for children’s wear?

    (Shop)
    20-40 home renovators
    18-30 flat starters
    Tradies
    OCD collectors/regulars/traders

    (Gardening)
    Homeowners with easy-care sections
    City Councils – small parks etc

    (Training)
    Sort those awful pamplets

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