• When changed logo? How soon will they be willing to change?
- Physical and online awareness strategies
- Not visible enough.
• More rural/garage made, raw and upcycled, shabby chic
• Analyse what we dont want to do.. then working out what kind of aesthetic? what we want to portray, perception of themselves and then perception by us and customer.
• Wishlist of materials/stock to use in our project. so much going through and coming in!
- keep an eye out and get them to put aside
• People driving past fast need to know that theres a shop they can go into. Arrows and simplicity
• Give them a rationale why the logo is not effective (find out when made)
- explain how it could benefit with space around logo (how it looks on web, friendlier, in pamphlet, mobile etc.)
- Humanised casual and welcome
• ask people from society
• Handwritten and casual but youthful to put on book etc.
- without losing audience, make brand look cool.
- make logo able to be on a tag or stamp
- Tagline instead of maori?? certain demographic.
- "your local" ?? can pack more of a punch
• Survey Monkey! make survey or anonymous print out for people to compare and give feedback.
- compare to sallys, other op shops, frankie retro. ask public. Social, and not limited to distance to travel. How far do people travel?
- Have reasoning to backup, what we know but also ASK others.
- Who are the regular customers or who comes in?
- Keep the current audience demographic but also expand and encourage more customers.
• Instagram examples as marketing tool
- Mock up at uni. Create arrangements and objects and setups to photograph and style.
- High vis = high visibility and profile. Wearing one in presentation, puns and associations.
Hard work etc
• Take photo's at location on Monday for second site vist (mock scenarios etc)
- TAKE TEAM PHOTO'S
## Their Business is constantly EVOLVING, we can help them evolve and progress!
- Give a brief overview to the client and to the tutor during presentation.. this way everyone is on
the same page (we have already done in a way)
• Earthlink, coming from traditional methods (pamphlet, print), into social media and modern - - methods eg mobile, web and video media, then transcend/translate this onto the website again.
- CONVINCE them why this is a way forward for them in the long run. Increase conversation and
interaction.
• Being mindful of the situation and being realistic!!
• On the The Shout groups proposed idea - the paint colour and sign proposal is plain.
- Ask about Shout Groups proposal and why they didn't go ahead with it – what didn't work?
- Win them over with flaws of previous proposal (repaint etc), complimenting the physical?
- Maybe don't refer directly to the Shout Group's strategy work, and instead suggest what didn't
work or what could work.
• Compare customers close by or far away, and what we will be ADDING to the incorporation.
- The value and future proofing?
• Online media can be accessed from a much further distance, by much more people with much
broader reach rather than going to Lower Hutt.
- Mock up social media posts and editorial shoots ourselves, then setup an example of a twitter link, sharing Trade Me listing or even Instagram! even layout a spread in Massive magazine, or 'ad'
• Reinforce through dossier and presentation hoe REALISTIC we have been or how major we are
being.. Just explain our reasoning being and the backup for each decision and how they can benefit.
explain the value and what result it may achieve, make it desirable, do-able and for a purpose!
~~~
* This was excerpted from the Shout Group brief which I thought was important
INITIAL IMPRESSIONS FROM OUR VISIT:
Earthlink is located at 22 Eastern Hutt Road , Wingate, Lower Hutt. The buildings are
nondescript, have little signage and virtually no branding or representation of who
occupies the building. The second-hand shop lacks branding and signage and would be
very difficult to find for a new visitor.
The staff at Earthlink are a passionate complex group working within a network that generates income from a wide range of activities.
The Earthlink name and brand is strong and it is our recommendation that the approach that should be taken in terms of branding is to add value by fully realising the existing potential that is already present. We believe there is potential for immediate short term gains but these must be approached in the context of a holistic strategy.
A reference to guide decisions in terms of short term goals and gains, mid term goalsand long term goals. An organisational tool to guide developments in brand design, websites and print media.
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