Koha - Maori Custom translated to English as gift, present, offering, donation or contribution.
I like the idea of portraying EarthLink as an organisation that upholds certain values of the diverse cultures in NZ. The act of giving and support is what links NZ communities and families together.
The Koha Shed is a current non-profit voluntary organisation popular for supporting communities with easily accessible things for families and those in need. They accept donations and a range of second hand things that people don't need or want anymore. They were on the news a month a go or so. They are similar to the Recycle shop segment of Earthlink as they support themes of sustainability and an eco-friendly worldview by not disposing unwanted things as waste. Rather they generate an importance around why we should care about what we consume and waste. Also how our waste could be another's treasure.
http://www.stuff.co.nz/dominion-post/capital-life/8279867/Koha-service-catches-on-in-garage
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